GlobaLens
Our goal is to apply the principles of service innovation to Globalens and enhance the existing features and include some new features that would give Globalens a competitive edge over other Business Cases' providers.
GlobaLens is an initiative of the William Davidson Institute at the University of Michigan The main services that GlobaLens provides are collection, organization and distribution of international case studies for business educators. They use a three-pronged approach to provide good service. This includes "Courses" and "Community" along with "Cases". The site is targeted primarily to business educators and is positioned to capture a viable amount of the $20-$30million dollar market for business teaching materials.