Methods

Market Research, Contextual Inquiry, Prototype.

Tools

  • OmniGraffle
  • KeyNote
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    1

    CiteVizer

    Entrepreneurial Studies Project. We practiced how to design an innovative business for technology products and services.

    This course project is a team based project where we applied the new business design conceptual framework and tools we learned in the course to turn an initial idea into a true innovation that creates real value. The framework includes boundary definition, concept mapping, ideation, knowledge elicitation, and modeling processes.

    In this course, I presented an idea as a starting point. Then, all the students in the class voted and chose their top 4 projects that they wanted to work on. My idea (technology concept) was selected! (5 out of the 8 projects were selected.)